VeraVita Wellness Privacy Policy

Information We Collect and How We Use It

VeraVita Wellness collects various types of information to provide and enhance our personalized wellness services. This includes:

• Health and Wellness Information: Collected through initial assessments, progress tracking within lifestyle programs, and virtual coaching sessions. This may include health history, fitness levels, dietary habits, and wellness goals. We use this to tailor your programs and provide relevant advice.
• Technology Integration Data: If you connect wearable devices or other health applications, we may collect data such as activity levels, sleep patterns, heart rate, and other biometric data to provide a holistic view of your wellness journey and integrate it into your personalized plans.
• Community Interaction Data: Information you share in our community forums, during feedback submissions, or in direct messages with coaches. This data fosters peer support and facilitates effective coaching.
• Website Usage Analytics: Non-personally identifiable data related to your interaction with our website, such as IP address, browser type, pages visited, and time spent on pages. This helps us optimize site performance, identify popular content, and improve user experience.
• Optional Data Collection: Certain data collection points are entirely optional and require your explicit consent, such as participating in research studies or sharing success stories for promotional purposes. You always have control over these choices.

We use this information to deliver our core services, personalize your experience, improve our offerings, communicate with you, and ensure the security of your data.

Data Sharing and Third-Party Integrations

We believe in transparency regarding data sharing. VeraVita Wellness may share information in limited circumstances:

• With Your Consent: We will only share your personal health information with healthcare providers, family members, or other third parties if you provide explicit, informed consent.
• Technology Partner Integrations: To provide seamless service (e.g., syncing data from a fitness tracker), we integrate with trusted third-party technology partners. Data shared with these partners is limited to what is necessary for the service and is protected by contractual agreements ensuring their adherence to privacy and security standards.
• Marketing and Analytics Service Providers: We use aggregated, anonymized data with marketing and analytics partners for website improvement and service promotion. This data does not identify you personally.
• Legal Compliance and Regulatory Requirements: We may disclose information if required by law, subpoena, or other legal processes, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud.

You have control over your third-party data sharing preferences, which can be managed directly within your VeraVita Wellness account settings.

How We Protect Your Information

The security of your information is paramount. VeraVita Wellness implements robust security measures designed to protect your data from unauthorized access, alteration, disclosure, or destruction:

• Encryption Protocols: All data transmitted to and from our Services is encrypted using industry-standard SSL/TLS protocols. Your data at rest is also encrypted whenever technically feasible.
• Access Controls and Training: Access to your personal information is restricted to authorized VeraVita Wellness personnel who require it to perform their job duties, and all employees undergo regular training on data privacy and security best practices.
• Regular Security Audits: We conduct periodic security audits, vulnerability assessments, and penetration testing by independent third parties to identify and remediate potential weaknesses in our systems.
• Incident Response Procedures: In the unlikely event of a data breach, we have established comprehensive incident response procedures to promptly identify, contain, investigate, and notify affected parties in accordance with legal requirements.
• Industry Compliance Certifications: We continuously strive to meet and exceed relevant industry compliance certifications and security standards to ensure the highest level of data protection.

Your Data Rights and Control Options

You have fundamental rights concerning your data held by VeraVita Wellness:

• Data Access and Portability: You can request a copy of your personal data we hold in a structured, commonly used, and machine-readable format.
• Information Correction and Update: You have the right to correct any inaccurate or incomplete personal information. You can typically update most of your profile details directly within your VeraVita Wellness account.
• Data Deletion and Account Closure: You can request the permanent deletion of your account and associated personal data, subject to certain legal obligations or legitimate business purposes (e.g., maintaining transaction records).
• Marketing Communication Preferences: You can easily opt-out of receiving promotional emails and marketing communications from VeraVita Wellness at any time through the unsubscribe link in our emails or by adjusting your notification settings.
• Privacy Complaint and Resolution: If you have any concerns or complaints about our privacy practices, please contact us directly at [email protected]. We are committed to prompt and fair resolution of any privacy issues.

To exercise any of these rights, please visit your account settings or contact our Privacy Officer at [email protected] or by mail at 2847 Peachtree Road NE, Suite 450, Atlanta, GA 30305, United States.